Share of new supermarkets opened by discount brands in the UK 2011-2023
Aldi recently overtook Morrisons and became one of the so-called big four supermarkets in the UK, signaling that the share of new grocery stores opened by discount retail brands could continue to rise again.
In 2022, around 63 percent of all new supermarket openings were discount or value brands. This figure reached a peak in 2018, when three-quarters of all new openings were discount supermarkets. As of mid-2023, this peak was almost reached again, with a year to date figure of 74 percent.